Attraction marketing is the only cost effective approach to lead acquisition.  The reasons why are numerous.  In fact, these reasons why can be found in the “right” answers to the following questions.  The Quality and quantity are much higher and you’ll find the cost of these leads, in both time and money, will be much less.  One of the reasons this is true are the answers to the rest of the questions found on the following pages.

Attraction marketing is the easiest way to show the world just who you are, where you are, what you can do, and why you should be the one to do it for them.  First and foremost, you are an Expert…act like it.  Experts have all the answers, or at least that is the impression they give.  We all know that nobody knows everything there is to know on a topic, but the more you know, or the more answers you have access to, the more others will respect that knowledge and want to follow your advice.  Naturally, if you are thought of as the expert, they will also take your advice on any suggestions you make…or on any product you recommend.  That includes your own…by default.  If you are in fact that expert they see, and you recommend your own products in the mix, that expertise gives your products the same credibility as yourself.  It’s a natural, valid progression.  So you want to be an expert, but you don’t have all the answers?  Then know who does, and team up with them.

Questions before you start:

1. Where are your leads coming from now?  Are you following the traditional route to getting leads such as magazines, newspapers, flyers, mailings, etc…?  Are you getting the same type of quality you used to get?  If you are, is that a good thing?
2. What level of Quality are these leads?  Speaking of quality, what kind of quality are these leads?  Are you spending more time following up on leads that go nowhere?
3. Did these Leads find you or did you find them?  Are you chasing leads or are your leads chasing you?  Are you attracted to them, or are they attracted to you?
4. How much Money did these Leads cost you?  Did you have to pay for these leads in the way of advertising, or as a package of pre-screened (or not screened) leads?  If you paid for a lead package, how old were they?  How many were still looking for your product or service?
5. How much Time did these Leads cost you?  How much time did you spend finding, tracking down, and talking to these leads?  Was it successful?  Was it worth it?
6. Are you happy with your Leads and how you are getting your Leads…or are you ready for a better way?  After answering the previous questions, can you say you are happy with the way you are finding leads, or are you ready to find a way that costs less in time and money, and will bring a much better quality of lead than you are getting now?

What is Attraction Marketing?:

Attraction Marketing has been around for a long time.  It is probably the most basic and most effective form of marketing that exists.  Every successful business, even the unsuccessful ones, practice some form of attraction marketing every day.  Referrals are an example and one of the most widely used form we all know and love.  When you get a referral, why did you get it?  That client didn’t just come walking in your door, or just happened to “find your name” in any number of arbitrary locations…did it?  Someone you know, probably a past client, gave this new lead your name and number and recommended you to them, right?  What was that recommendation based on?  Your good looks (maybe), your great personality (well…?), or was it based on the fact your previous client was so happy with the work you did for them, they couldn’t wait to tell someone else.  Enter…the new lead.  Now, what was it that the previous client “took with them” from their experience with you that made them want to tell the world about you?  The answer is what makes attraction marketing work.  The answer is credibility…and that credibility is based on the understanding and belief that you are an expert in your field, and your product and/or service have a lot of value.  That is the basis of attraction marketing, and that is why it works so well.  The concept and practice is nothing new…what’s new, are the tools and methods of how to apply them…specifically on the internet.  That is what we are about to discuss now.

Your leads come to you so you don’t have to chase them.  If you are happy with your leads now, and you don’t mind the time and money spent to get them, by all means continue with what you are doing.  However, if you are not happy with your lead quantity or quality, and you would rather be able to spend your time and money elsewhere, keep reading.  If you’re one of the happy ones, keep reading anyway…I think you’ll be glad you did.

First, we need to discuss the fundamental reason of why these leads should be better and more plentiful, and how we use the tools we’ve discussed earlier to make it happen.  We need to understand the principle of Attraction Marketing, and how it applies to business in the Digital Age…